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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Raasch, Christina
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Title:
- Launching a fighter brand to cushion patent expiry: The case of Zocor
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
- Year:
- 2008
- Journal volume:
- 8
- Journal issue:
- 2
- Pages contribution:
- 119--126
- Reviewed:
- ja
- Publisher:
- SAGE Publications
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Nein
BibTeX