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- Dokumenttyp:
- Zeitschriftenaufsatz
- Autor(en):
- Raasch, Christina
- Nicht-TUM Koautoren:
- nein
- Kooperation:
- -
- Titel:
- Launching a fighter brand to cushion patent expiry: The case of Zocor
- Intellectual Contribution:
- Discipline-based Research
- Zeitschriftentitel:
- Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing
- Jahr:
- 2008
- Band / Volume:
- 8
- Heft / Issue:
- 2
- Seitenangaben Beitrag:
- 119--126
- Reviewed:
- ja
- Verlag / Institution:
- SAGE Publications
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Nein
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