Consumer aspects of plastics are currently rarely examined in scientific research. Based on an online survey, consumer perceptions of bioplastics in Germany were investigated by means of the heuristic-systematic model for information processing. In particular it was analyzed, what attributes of bioplastic products are important in the purchase decision for consumers, which factors influence consumers’ purchase intention of bioplastic products and how can buyers of bioplastic products be distinguished from non-buyers.
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Consumer aspects of plastics are currently rarely examined in scientific research. Based on an online survey, consumer perceptions of bioplastics in Germany were investigated by means of the heuristic-systematic model for information processing. In particular it was analyzed, what attributes of bioplastic products are important in the purchase decision for consumers, which factors influence consumers’ purchase intention of bioplastic products and how can buyers of bioplastic products be distingu...
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