Skiera, Bernd;Abou Nabout, Nadia;Gerstmeier, Eva;Stepanchuk, Tanja
An Analysis of the Profitability of Different Bidding Heuristics in Search Engine Marketing
2014

Abou Nabout, Nadia;Skiera, Bernd
Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
2014

Abou Nabout, Nadia
A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns
2014