User: Guest  Login
Title:

Rechnet sich Brand Bidding?

Document type:
Zeitschriftenaufsatz
Author(s):
Abou Nabout, Nadia; Skiera, Bernd
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Journal title:
Absatzwirtschaft
Year:
2013
Journal volume:
56
Journal issue:
4
Pages contribution:
36-39
Key publication:
Nein
Peer reviewed:
Ja
International:
Nein
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
 BibTeX