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Title:

PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising

Document type:
Zeitschriftenaufsatz
Author(s):
Skiera, Bernd; Abou Nabout, Nadia
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Discipline-based Research
Journal title:
Marketing Science
Year:
2013
Journal volume:
32
Journal issue:
2
Pages contribution:
213-220
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
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