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Title:

Empirical Generalizations in Search Engine Advertising

Document type:
Zeitschriftenaufsatz
Author(s):
Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Retailing
Journal listet in FT50 ranking:
nein
Year:
2014
Journal volume:
forthcoming
Pages contribution:
n.A.
Judgement review:
0
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
Interdisciplinarity:
Nein
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