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- Title:
Return on Quality Improvements in Search Engine Marketing
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Abou Nabout, Nadia; Skiera, Bernd
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Interactive Marketing
- Year:
- 2012
- Journal volume:
- 26
- Journal issue:
- 3
- Pages contribution:
- 141-154
- Key publication:
- Ja
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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