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- Titel:
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
- Dokumenttyp:
- Zeitschriftenaufsatz
- Autor(en):
- Skiera, Bernd; Abou Nabout, Nadia
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Zeitschriftentitel:
- Marketing Science
- Jahr:
- 2013
- Band / Volume:
- 32
- Heft / Issue:
- 2
- Seitenangaben Beitrag:
- 213-220
- Key publication:
- Ja
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Ja
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