Skiera, Bernd;Abou Nabout, Nadia
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Marketing Science
2013
32
2
213-220

Abou Nabout, Nadia;Skiera, Bernd;Stepanchuk, Tanja;Gerstmeier, Eva
An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
International Journal of Research in Marketing
2012
29
1
68-80

Abou Nabout, Nadia;Skiera, Bernd
Return on Quality Improvements in Search Engine Marketing
Journal of Interactive Marketing
2012
26
3
141-154

Abou Nabout, Nadia;Lilienthal, Markus;Skiera, Bernd
Empirical Generalizations in Search Engine Advertising
Journal of Retailing
2014
forthcoming
n.A.