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Title:

Profitability of Search Engine Marketing

Document type:
Konferenzbeitrag
Author(s):
Abou Nabout, Nadia; Skiera, Bernd
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Book / Congress title:
Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC)
Congress (additional information):
Ljubljana
Year:
2011
Month:
Nov
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Ja
Commissioned:
not commissioned
Professional Journal:
Nein
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