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Title:

Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit

Document type:
Konferenzbeitrag
Author(s):
Abou Nabout, Nadia; Skiera, Bernd
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Book / Congress title:
Proceedings of the 42st Conference of the European Marketing Academy (EMAC)
Congress (additional information):
Istanbul
Year:
2013
Month:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
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