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Title:

Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising

Document type:
Konferenzbeitrag
Author(s):
Abou Nabout, Nadia; Skiera, Bernd
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Contribution to Practice
Book / Congress title:
Proceedings of the 32nd INFORMS Marketing Science Conference
Congress (additional information):
Colonge
Year:
2010
Month:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Nein
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
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