Skiera, Bernd;Abou Nabout, Nadia
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Proceedings of the 12th INFORMS Conference on Business Analytics & Operations Research
Boston
2012

Skiera, Bernd;Abou Nabout, Nadia
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Proceedings of the 41st Conference of the European Marketing Academy (EMAC)
Lisboa
2012

Skiera, Bernd;Abou Nabout, Nadia
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
Washington
2011

Abou Nabout, Nadia;Skiera, Bernd
Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
Innovative Approaches to Measuring Advertising Effectiveness Conference
Philiadelphia
2013

Abou Nabout, Nadia;Skiera, Bernd
Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
Proceedings of the 42st Conference of the European Marketing Academy (EMAC)
Istanbul
2013

Abou Nabout, Nadia;Skiera, Bernd
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
Proceedings of the 34th INFORMS Marketing Science Conferenc
Washington
2012

Abou Nabout, Nadia;Skiera, Bernd
Return on Quality Improvements in Search Engine Marketing
Proceedings of the 33rd INFORMS Marketing Science Conference
Texas
2011

Abou Nabout, Nadia;Skiera, Bernd
Profitability of Search Engine Marketing
Doctoral Colloquium at the 40th Conference of the European Marketing Academy (EMAC)
Ljubljana
2011

Abou Nabout, Nadia;Skiera, Bernd
Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising
Proceedings of the 32nd INFORMS Marketing Science Conference
Colonge
2010