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Titel:

PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Skiera, Bernd; Abou Nabout, Nadia
Nicht-TUM Koautoren:
ja
Kooperation:
national
Intellectual Contribution:
Contribution to Practice
Kongress- / Buchtitel:
New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
Kongress / Zusatzinformationen:
Washington
Jahr:
2011
Monat:
Dec
Key publication:
Nein
Peer reviewed:
Ja
International:
Nein
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Nein
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