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Titel:

PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Skiera, Bernd; Abou Nabout, Nadia
Nicht-TUM Koautoren:
ja
Kooperation:
national
Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
Proceedings of the 41st Conference of the European Marketing Academy (EMAC)
Kongress / Zusatzinformationen:
Lisboa
Jahr:
2012
Monat:
May
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Ja
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