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- Titel:
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Skiera, Bernd; Abou Nabout, Nadia
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Kongress- / Buchtitel:
- New Developments in the Practice of Marketing Science 2011-2012: Impact and Implementation
- Kongress / Zusatzinformationen:
- Washington
- Jahr:
- 2011
- Monat:
- Dec
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Nein
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Nein
BibTeX