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Document type:
Buch 
Author(s):
Abou Nabout, Nadia 
Non-TUM Co-author(s):
nein 
Cooperation:
national 
Title:
Optimal Search Engine Marketing 
Bookseries title:
Electronic Commerce, Marketing & Finance 
Publisher:
Dr. Kovac 
Publisher address:
Hamburg 
Year:
2012 
Intellectual Contribution:
Discipline-based Research 
Format:
Text 
Key publication:
Ja 
Peer reviewed:
ja 
International:
Ja 
commissioned:
not commissioned 
Category:
PhD thesis