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- Titel:
Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising
- Dokumenttyp:
- Konferenzbeitrag
- Autor(en):
- Abou Nabout, Nadia; Skiera, Bernd
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Kongress- / Buchtitel:
- Proceedings of the 32nd INFORMS Marketing Science Conference
- Kongress / Zusatzinformationen:
- Colonge
- Jahr:
- 2010
- Monat:
- Jun
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Nein
- Book review:
- Nein
- commissioned:
- not commissioned
- Professional Journal:
- Nein
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