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Titel:

Is 1+1 Really 2? Synergy and Cannibalization Effects in Keyword Advertising

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Abou Nabout, Nadia; Skiera, Bernd
Nicht-TUM Koautoren:
ja
Kooperation:
national
Intellectual Contribution:
Contribution to Practice
Kongress- / Buchtitel:
Proceedings of the 32nd INFORMS Marketing Science Conference
Kongress / Zusatzinformationen:
Colonge
Jahr:
2010
Monat:
Jun
Key publication:
Nein
Peer reviewed:
Ja
International:
Nein
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Nein
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