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- Title:
PROSAD: A Bidding Decision Support System for PRofit Optimizing Search Engine ADvertising
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Skiera, Bernd; Abou Nabout, Nadia
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Marketing Science
- Year:
- 2013
- Journal volume:
- 32
- Journal issue:
- 2
- Pages contribution:
- 213-220
- Key publication:
- Ja
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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