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Title:

An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing

Document type:
Zeitschriftenaufsatz
Author(s):
Abou Nabout, Nadia; Skiera, Bernd; Stepanchuk, Tanja; Gerstmeier, Eva
Non-TUM Co-author(s):
ja
Cooperation:
national
Intellectual Contribution:
Discipline-based Research
Journal title:
International Journal of Research in Marketing
Year:
2012
Journal volume:
29
Journal issue:
1
Pages contribution:
68-80
Key publication:
Ja
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
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