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- Title:
An Analysis of the Profitability of Fee-Based Compensation Plans for Search Engine Marketing
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Abou Nabout, Nadia; Skiera, Bernd; Stepanchuk, Tanja; Gerstmeier, Eva
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- International Journal of Research in Marketing
- Year:
- 2012
- Journal volume:
- 29
- Journal issue:
- 1
- Pages contribution:
- 68-80
- Key publication:
- Ja
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
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