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- Title:
Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
- Document type:
- Misc
- Author(s):
- Abou Nabout, Nadia; Skiera, Bernd
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Publisher:
- Technische Universität München
- Intellectual Contribution:
- Contribution to Practice
- Year:
- 2014
- Key publication:
- Nein
- International:
- Ja
- Commissioned:
- not commissioned
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