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- Titel:
Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit
- Dokumenttyp:
- Unpublished Work
- Autor(en):
- Abou Nabout, Nadia; Skiera, Bernd
- Nicht-TUM Koautoren:
- ja
- Kooperation:
- national
- Verlag/Institution:
- Technische Universität München
- Intellectual Contribution:
- Contribution to Practice
- Jahr:
- 2014
- Key publication:
- Nein
- International:
- Ja
- commissioned:
- not commissioned
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