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Titel:

Brand Bidding in Paid Search: Just Cannibalizing or Increasing Profit

Dokumenttyp:
Konferenzbeitrag
Autor(en):
Abou Nabout, Nadia; Skiera, Bernd
Nicht-TUM Koautoren:
ja
Kooperation:
national
Intellectual Contribution:
Contribution to Practice
Herausgeber:
Initiative, Wharton Customer Analytics
Kongress- / Buchtitel:
Innovative Approaches to Measuring Advertising Effectiveness Conference
Kongress / Zusatzinformationen:
Philiadelphia
Jahr:
2013
Monat:
Dec
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Nein
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