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- Title:
Empirical Generalizations in Search Engine Advertising
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Abou Nabout, Nadia; Lilienthal, Markus; Skiera, Bernd
- Non-TUM Co-author(s):
- ja
- Cooperation:
- national
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Retailing
- Journal listet in FT50 ranking:
- nein
- Year:
- 2014
- Journal volume:
- forthcoming
- Pages contribution:
- n.A.
- Judgement review:
- 0
- Key publication:
- Ja
- Peer reviewed:
- Ja
- International:
- Ja
- Book review:
- Nein
- Commissioned:
- not commissioned
- Professional Journal:
- Ja
- Interdisciplinarity:
- Nein
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