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Title:

A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns

Document type:
Misc
Author(s):
Abou Nabout, Nadia
Non-TUM Co-author(s):
nein
Cooperation:
national
Publisher:
Technische Universtität München
Intellectual Contribution:
Discipline-based Research
Year:
2014
Key publication:
Nein
International:
Ja
Commissioned:
not commissioned
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