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Titel:

A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge

Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Grebitus, C., Colson, G., and L. Menapace
Nicht-TUM Koautoren:
ja
Kooperation:
international
Abstract:
Hypothetical surveys are commonly used to elicit consumer behavior to guide product development, marketing, and labeling strategies. However, despite the prevalence of surveys in consumer food studies, previous work has not assessed the relationship between hypothetical responses and actual consumer behavior in real-world purchase situations. We explore whether attributes cited by consumers in surveys as being important to them when making decisions indeed factor into their product decision proc...     »
Stichworte:
attribute ranking; shopping behaviour; hypothetical surveys; origin labeling
Intellectual Contribution:
Discipline-based Research
Zeitschriftentitel:
Journal of Agricultural and Applied Economics
Journal gelistet in FT50 Ranking:
nein
Jahr:
2012
Band / Volume:
44
Jahr / Monat:
2012-02
Heft / Issue:
1
Seitenangaben Beitrag:
44(1):35-47
Reviewed:
ja
Volltext / DOI:
doi:https://doi.org/10.1017/S1074070800000158
Verlag / Institution:
Cambridge University Press
Urteilsbesprechung:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
commissioned:
not commissioned
Professional Journal:
Ja
Interdisziplinarität:
Nein
Leitbild:
;
Ethics und Sustainability:
Nein
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