The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility

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Title:: The chameleon in consumers: Development and validation of a scale to measure Consumers' Cognitive Flexibility
Document type:: Zeitschriftenaufsatz
Author(s):: Benninger, Nadine ; Roosen, Jutta
Keywords:: RESEARCH ARTICLE ; cognitive flexibility ; consumer innovativeness ; innovation acceptance ; measurement ; really new products ; RNPs ; scale development
Journal title:: Psychology & Marketing
Year:: 2024
Journal volume:: 41
Journal issue:: 10
Pages contribution:: 2448-2462
Fulltext / DOI:: doi:10.1002/mar.22064
E-ISSN:: 0742-6046 ; 1520-6793
Date of publication:: 23.06.2024
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