Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues

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Title:: Eyes Wide Shut? Understanding and Managing Consumers' Visual Processing of Country-of-Origin Cues
Document type:: Zeitschriftenaufsatz
Author(s):: Halkias, Georgios ; Florack, Arnd ; Diamantopoulos, Adamantios ; Palcu, Johanna
Keywords:: Original Article ; Original Articles
Journal title:: British Journal of Management
Year:: 2021
Journal volume:: 33
Journal issue:: 3
Pages contribution:: 1432-1446
Fulltext / DOI:: doi:10.1111/1467-8551.12545
E-ISSN:: 1045-3172 ; 1467-8551
Date of publication:: 02.09.2021
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