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- Title:
The Effect of Consumer versus Industry Effectiveness on Willingness to Reduce Waste and Reuse Products
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Habitzreuter, A.M.; Soellner, M.; Koenigstorfer, J.
- Non-TUM Co-author(s):
- nein
- Cooperation:
- national
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- Marketing ZFP
- Journal listet in FT50 ranking:
- nein
- Year:
- 2020
- Journal volume:
- 42
- Journal issue:
- 4
- Pages contribution:
- 3-21
- Fulltext / DOI:
- doi:10.15358/0344-1369-2020-4-3
- Publisher:
- Verlag C.H.Beck oHG
- E-ISSN:
- 0344-1369
- Date of publication:
- 01.01.2020
- Semester:
- SS 21
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- Communication, Information
- Ethics and Sustainability:
- Ja
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