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Title:

Identifying the Different Approaches in Use of Social Media Outlets: A Case Study of German Professional Sport Teams

Document type:
Zeitschriftenaufsatz
Author(s):
Kautz, Fabian; Schaffrath, Michael; Gang, Alex C.
Abstract:
The sport industry has long used social media as an effective instrument of communication. In the framework of the current study, a content analysis investigated how professional sport clubs in Germany use Facebook and Twitter. The study covers the entire 2015–16 season, which was illustrated via selectively choosing 2 weeks for data analysis; four clubs each from basketball, ice hockey, football, and handball were collected as a sample. All Facebook posts and Twitter tweets published by the 16...     »
Keywords:
Facebook, Twitter, sport industry, social media, communication
Dewey Decimal Classification:
050 Zeitschriften, fortlaufende Sammelwerke; 300 Sozialwissenschaften, Soziologie; 790 Sport, Spiele, Unterhaltung
Journal title:
International Journal of Sport Communication
Year:
2020
Journal volume:
13
Year / month:
2020-06
Quarter:
2. Quartal
Month:
Jun
Journal issue:
2
Pages contribution:
239-261
Reviewed:
ja
Language:
en
Fulltext / DOI:
doi:10.1123/ijsc.2020-0006
WWW:
https://journals.humankinetics.com/view/journals/ijsc/13/2/article-p239.xml
Publisher:
Human Kinetics
Print-ISSN:
1936-3915
E-ISSN:
1936-39151936-3907
Scimago Quartil:
Q3
Status:
Verlagsversion / published
Date of publication:
01.06.2020
Semester:
SS 20
TUM Institution:
Arbeitsbereich für Medien und Kommunikation
Format:
Text
Ingested:
08.06.2020
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