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Titel:

Identifying the Different Approaches in Use of Social Media Outlets: A Case Study of German Professional Sport Teams

Dokumenttyp:
Zeitschriftenaufsatz
Autor(en):
Kautz, Fabian; Schaffrath, Michael; Gang, Alex C.
Abstract:
The sport industry has long used social media as an effective instrument of communication. In the framework of the current study, a content analysis investigated how professional sport clubs in Germany use Facebook and Twitter. The study covers the entire 2015–16 season, which was illustrated via selectively choosing 2 weeks for data analysis; four clubs each from basketball, ice hockey, football, and handball were collected as a sample. All Facebook posts and Twitter tweets published by the 16...     »
Stichworte:
Facebook, Twitter, sport industry, social media, communication
Dewey Dezimalklassifikation:
050 Zeitschriften, fortlaufende Sammelwerke; 300 Sozialwissenschaften, Soziologie; 790 Sport, Spiele, Unterhaltung
Zeitschriftentitel:
International Journal of Sport Communication
Jahr:
2020
Band / Volume:
13
Jahr / Monat:
2020-06
Quartal:
2. Quartal
Monat:
Jun
Heft / Issue:
2
Seitenangaben Beitrag:
239-261
Reviewed:
ja
Sprache:
en
Volltext / DOI:
doi:10.1123/ijsc.2020-0006
WWW:
https://journals.humankinetics.com/view/journals/ijsc/13/2/article-p239.xml
Verlag / Institution:
Human Kinetics
Print-ISSN:
1936-3915
E-ISSN:
1936-39151936-3907
Scimago-Quartil:
Q3
Status:
Verlagsversion / published
Publikationsdatum:
01.06.2020
Semester:
SS 20
TUM Einrichtung:
Arbeitsbereich für Medien und Kommunikation
Format:
Text
Eingabe:
08.06.2020
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