Understanding preferences of German flower consumers: the desire for sustained beauty

Title:: Understanding preferences of German flower consumers: the desire for sustained beauty
Document type:: Zeitschriftenaufsatz
Author(s):: Rombach, Meike; Widmar, Nicole; Byrd, Elizabeth; Bitsch, Vera
Journal title:: International Journal of Retail & Distribution Management
Year:: 2018
Journal volume:: 46
Journal issue:: 6
Pages contribution:: 560-576
Fulltext / DOI:: doi:10.1108/ijrdm-10-2017-0229
Publisher:: Emerald
E-ISSN:: 0959-0552
Date of publication:: 11.06.2018
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