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Title:

Humanizing Products with Handwritten Typefaces

Document type:
Zeitschriftenaufsatz
Author(s):
Schroll, Roland; Schnurr, Benedikt; Grewal, Dhruv
Non-TUM Co-author(s):
ja
Cooperation:
international
Intellectual Contribution:
Discipline-based Research
Journal title:
Journal of Consumer Research
Journal listet in FT50 ranking:
Journal of Consumer Research
Year:
2018
Fulltext / DOI:
doi:10.1093/jcr/ucy014
Publisher:
Oxford University Press (OUP)
E-ISSN:
0093-53011537-5277
Date of publication:
10.03.2018
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
Technology:
Ja
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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