Developing an Industrial IoT Platform – Trade-off between Horizontal and Vertical Approaches
Dokumenttyp:
Konferenzbeitrag
Autor(en):
Schermuly, Louisa; Schreieck, Maximilian; Wiesche, Manuel; Krcmar, Helmut
Nicht-TUM Koautoren:
ja
Kooperation:
national
Abstract:
Demands for a digitalized, connected, and smart production provide a fertile ground for industrial Internet-of-Things (IIoT) platforms to arise within the manufacturing industry (e.g., Siemens MindSphere, AXOOM Smart Enterprise, FORCAM FORCE). Nevertheless, many companies struggle to successfully kick-off platform ecosystems. Information Systems (IS) literature is of limited help, because insights on managing platform ecosystems are mostly derived from successful examples in the business-to-consumer (B2C) context. To better understand the challenging situation of companies in the emerging IIoT environment, we conducted an in-depth case study at a prospective platform provider. Insights gained through interviews and engagement in the field uncovered a tension between a horizontal platform strategy and vertical integrated solutions as a central challenge for companies aiming to launch an IIoT-platform in the market. By conceptualizing this trade-off, its causes along with related benefits and challenges, we add to existing literature on platform governance and launch strategies.
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Demands for a digitalized, connected, and smart production provide a fertile ground for industrial Internet-of-Things (IIoT) platforms to arise within the manufacturing industry (e.g., Siemens MindSphere, AXOOM Smart Enterprise, FORCAM FORCE). Nevertheless, many companies struggle to successfully kick-off platform ecosystems. Information Systems (IS) literature is of limited help, because insights on managing platform ecosystems are mostly derived from successful examples in the business-to-cons...
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Intellectual Contribution:
Discipline-based Research
Kongress- / Buchtitel:
14. Internationale Tagung Wirtschaftsinformatik (WI 2019)