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- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Lemmerer, Andreas; Menrad, Klaus
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Title:
- Customers’ use of prices and internal reference prices to evaluate new food products
- Intellectual Contribution:
- Contribution to Practice
- Journal title:
- British Food Journal
- Journal listet in FT50 ranking:
- nein
- Year:
- 2015
- Journal volume:
- 117
- Journal issue:
- 4
- Pages contribution:
- 1411-1424
- Fulltext / DOI:
- doi:10.1108/bfj-07-2014-0270
- Publisher:
- Emerald
- E-ISSN:
- 0007-070X
- Status:
- Postprint / reviewed
- Date of publication:
- 02.04.2015
- TUM Institution:
- TUMCS, Lehrstuhl für Marketing u. Management Nachwachsender Rohstoffe
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Ja
- Mission statement:
- ;
- Ethics and Sustainability:
- Ja
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