Login
- Title:
Consumer behavior of generational cohorts for compression sportswear
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Rahulan, Monika; Troynikov, Olga; Watson, Chris; Janta, Marius; Senner, Veit
- Keywords:
- Marketing
- Journal title:
- Journal of Fashion Marketing and Management: An International Journal
- Year:
- 2015
- Journal volume:
- 19
- Pages contribution:
- 87-104
- Fulltext / DOI:
- doi:10.1108/jfmm-05-2013-0072
- Publisher:
- Emerald
- E-ISSN:
- 1361-2026
- Notes:
- Dieser Beitrag ist mit Zustimmung des Rechteinhabers aufgrund einer (DFG geförderten) Allianz- bzw. Nationallizenz frei zugänglich. This publication is with permission of the rights owner freely accessible due to an Alliance licence and a national licence (funded by the DFG, German Research Foundation) respectively.
- Date of publication:
- 09.03.2015
BibTeX
Occurrences: