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Title:

Consumers’ use of seals of approval and origin information: Evidence from the German pork market

Document type:
Zeitschriftenaufsatz
Author(s):
Grebitus, C., Menapace, L., and M. Bruhn
Non-TUM Co-author(s):
ja
Cooperation:
international
Abstract:
In modern food markets with standardized and homogeneous products, seals of approval and origin information provide an opportunity for product differentiation. However, do consumers really use these extrinsic quality cues in their purchase decisions? If so, what determines the use of cues? The authors investigated consumers' actual use of seals of approval and origin information when shopping for pork. A consumer survey with 752 participants was conducted in Germany at several food retailers. Re...     »
Keywords:
Agronomy and Crop Science; Animal Science and Zoology; Food Science; Geography, Planning and Development
Intellectual Contribution:
Discipline-based Research
Journal title:
Agribusiness: An International Journal
Journal listet in FT50 ranking:
nein
Year:
2011
Journal volume:
27
Year / month:
2011-06
Journal issue:
4
Pages contribution:
27(4):478-492
Reviewed:
ja
Fulltext / DOI:
doi:https://doi.org/10.1002/agr.20278
Judgement review:
0
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Ja
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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