Scenario planning for innovation development: an overview of different innovation domains

Innovations expressed by customers are often unstructured, un-clear, and ambiguous, making it difficult to interpret customers? contributions, integrate them into a company?s R&D department and transfer them into comprehensible requirements for the de-velopment of product, service or software innovations. In order to close this gap, the paper presents scenarios as a technique to support the communication between customers and developers along the R&D process and to reduce feedback cycles. A basic understanding of scenarios and their application in innovation management is delivered by outlining scenario definitions, iden-tifying dimensions for the classification of scenarios, and pro-viding an overview of scenario representation techniques for dif-ferent innovation domains.     «

Innovations expressed by customers are often unstructured, un-clear, and ambiguous, making it difficult to interpret customers? contributions, integrate them into a company?s R&D; department and transfer them into comprehensible requirements for the de-velopment of product, service or software innovations. In order to close this gap, the paper presents scenarios as a technique to support the communication between customers and developers along the R&D; process and to reduce feedback cycles. A basic...     »