Tight and Loose Coupling in Evolving Platform Ecosystems: The Cases of Airbnb and Uber
Document type:
Konferenzbeitrag
Author(s):
Hein, Andreas; Böhm, Markus; Krcmar, Helmut
Non-TUM Co-author(s):
nein
Cooperation:
-
Abstract:
The emergence of digital platforms changes the way how companies interact with their ecosystem. Successful platforms like Apple’s App Store utilize an ecosys-tem of third-party developers to drive innovation. Those platforms are expanding the sphere of influence beyond internal resources and capabilities by taking ad-vantage of a scalable ecosystem of external developers. However, until now it is unclear on how those companies establish a platform ecosystem. This article draws on two case studies in the form of ridesharing and accommodation plat-forms to illustrate how they transitioned through four evolutionary phases with the help of tight and loose coupling partnerships.
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The emergence of digital platforms changes the way how companies interact with their ecosystem. Successful platforms like Apple’s App Store utilize an ecosys-tem of third-party developers to drive innovation. Those platforms are expanding the sphere of influence beyond internal resources and capabilities by taking ad-vantage of a scalable ecosystem of external developers. However, until now it is unclear on how those companies establish a platform ecosystem. This article draws on two case studie...
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Intellectual Contribution:
Discipline-based Research
Editor:
Springer
Book / Congress title:
Lecture Notes in Business Information Processing (LNBIP)