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Title:

Do Prototypes Hamper Innovative Behavior in Developing IT-based Services?

Document type:
Konferenzbeitrag
Author(s):
Schlachtbauer, Tobias; Schermann, Michael; Krcmar, Helmut
Non-TUM Co-author(s):
nein
Cooperation:
-
Abstract:
In this paper, we explore how different forms of prototyping affect the innovation behavior of project teams. Prototyping is used to embody design hypotheses, which can then be quickly tested and refined. It is believed that this quick testing supports innovation, but we argue that only some forms of prototyping support innovation and others hamper it. Our research finds that it is predominantly low-fidelity prototyping that is likely to incite playfulness, which is a key antecedent to explorato...     »
Intellectual Contribution:
Discipline-based Research
Book / Congress title:
34th International Conference on Information Systems (ICIS)
Congress (additional information):
Milan, Italy
Year:
2013
Month:
Dec
Key publication:
Nein
Peer reviewed:
Ja
International:
Ja
Book review:
Nein
Commissioned:
not commissioned
Professional Journal:
Nein
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