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- Title:
Personalized coupons for lower-calorie fast-food choices among young German adults and the influence of consumers' nutritional attitudes on promotion effectiveness
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Nguyen, Minh Thi Thuy; Emberger-Klein, Agnes; Menrad, Klaus
- Non-TUM Co-author(s):
- nein
- Cooperation:
- -
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- British Food Journal
- Journal listet in FT50 ranking:
- nein
- Year:
- 2020
- Journal volume:
- 123
- Journal issue:
- 4
- Pages contribution:
- 1413-1432
- Fulltext / DOI:
- doi:10.1108/bfj-08-2020-0709
- Publisher:
- Emerald
- E-ISSN:
- 0007-070X
- Date of publication:
- 01.12.2020
- Judgement review:
- 0
- Key publication:
- Ja
- Peer reviewed:
- Ja
- Commissioned:
- not commissioned
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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