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Title:

Personalized coupons for lower-calorie fast-food choices among young German adults and the influence of consumers' nutritional attitudes on promotion effectiveness

Document type:
Zeitschriftenaufsatz
Author(s):
Nguyen, Minh Thi Thuy; Emberger-Klein, Agnes; Menrad, Klaus
Non-TUM Co-author(s):
nein
Cooperation:
-
Intellectual Contribution:
Discipline-based Research
Journal title:
British Food Journal
Journal listet in FT50 ranking:
nein
Year:
2020
Journal volume:
123
Journal issue:
4
Pages contribution:
1413-1432
Fulltext / DOI:
doi:10.1108/bfj-08-2020-0709
Publisher:
Emerald
E-ISSN:
0007-070X
Date of publication:
01.12.2020
Judgement review:
0
Key publication:
Ja
Peer reviewed:
Ja
Commissioned:
not commissioned
Technology:
Nein
Interdisciplinarity:
Nein
Mission statement:
;
Ethics and Sustainability:
Nein
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