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Dokumenttyp:
Zeitschriftenaufsatz 
Autor(en):
Fuchs, Christoph, and Adamantios Diamantopoulos 
Nicht-TUM Koautoren:
ja 
Kooperation:
Titel:
Customer‐Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers 
Intellectual Contribution:
Discipline-based Research 
Zeitschriftentitel:
Journal of Product Innovation Management 
Journal gelistet in FT50 Ranking:
nein 
Jahr:
2012 
Band / Volume:
29 
Heft / Issue:
Key publication:
Nein 
Peer reviewed:
Ja 
International:
Ja 
Book review:
Nein 
commissioned:
not commissioned 
Professional Journal:
Nein 
Interdisziplinarität:
Nein 
Leitbild:
Ethics & Sustainability:
Nein