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Meißner, Martin;Scholz, Sören W.;Wagner, Ralf
Marketing Research Using Multimedia Technologies
Encyclopedia of Multimedia Technology and Networking, Second Edition
IGI Global
2009
Wagner, R., M. Meißner
Encyclopedia of Multimedia Technology and Networking, Second Edition
IGI Global
2009
978- 985
Pfeiffer, J., T. Pfeiffer, M. Meißner
Towards Attentive In-Store Recommender Systems: Detecting Exploratory vs. Goal-oriented Decisions
Reshaping Society through Analytics, Collaboration, and Decision Support
Springer
2015
Meißner, M., M. Haurand, C. Stummer
With a Little Help from My Customers: The Influence of Customer Empowerment on Consumers’ Perceptions of Well-Established Brands
367-394
Managing Innovation: Understanding and Motivating Crowds
World Scientific
2017
Scholz, Sören W.;Meißner, Martin;Wagner, Ralf
Robust Preference Measurement A Simulation Study of Erroneous and Ambiguous Judgement’s Impact on AHP and Conjoint Analysis
Operations Research Proceedings
Springer Berlin Heidelberg
2005
Decker, Reinhold;Meißner, Martin;Scholz, Sören W.
Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices
Operations Research Proceedings
Springer Berlin Heidelberg
2007
Meißner, Martin;Scholz, Sören W.;Decker, Reinhold
AHP versus ACA – An Empirical Comparison
Data Analysis, Machine Learning and Applications
Springer Berlin Heidelberg
2008
Meißner, M., R. Decker
An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences
10th International Symposium on the Analytic Hierarchy/Network Process
Pittsburgh, USA
2009
Meißner, M., R. Decker, S. W. Scholz
Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis
Sawtooth Software Conference
Newport Beach, California
2010
Meißner, M., P. Kottemann, R. Decker
Measuring Brand Concept Maps in Computer-Aided Interviews
Australian and New Zealand Marketing Academy Conference 2012
Adelaide, Australia
2012
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