Deriving a Use Phase Data Strategy for Connected Products: A Process Model

Data from connected products provides additional value because it enables companies to better understand their customers and their products’ usage. However, companies struggle to identify use cases and derive a clear use phase data strategy. Existing process models for data analytics projects focus mainly on technical aspects and do not address strategy development. Thus, this paper presents a six step process model that assists companies in developing a use phase data strategy that turns data into value. An initial evaluation shows that the process model addresses important industry needs.     «

Data from connected products provides additional value because it enables companies to better understand their customers and their products’ usage. However, companies struggle to identify use cases and derive a clear use phase data strategy. Existing process models for data analytics projects focus mainly on technical aspects and do not address strategy development. Thus, this paper presents a six step process model that assists companies in developing a use phase data strategy that turns data i...     »