Welpe, Isabell M. (Prof. Dr.); Krcmar, Helmut (Prof. Dr.)
Language:
en
Subject group:
WIR Wirtschaftswissenschaften
TUM classification:
WIR 540d; WIR 550d
Abstract:
The articles in this thesis cover three different units of analysis of the open innovation landscape: (1) the innovation process, examining the rationale and methods of incumbents’ successful integration of external stakeholders, (2) innovation tools and methods, through the development of a knowledge management platform employing gamification and (3) the individual, analyzing the effect of gamification as a non-monetary incentive on the motivation and output of participants on an ideation platform.
«
The articles in this thesis cover three different units of analysis of the open innovation landscape: (1) the innovation process, examining the rationale and methods of incumbents’ successful integration of external stakeholders, (2) innovation tools and methods, through the development of a knowledge management platform employing gamification and (3) the individual, analyzing the effect of gamification as a non-monetary incentive on the motivation and output of participants on an ideation platf...
»
Translated abstract:
Die Artikel dieser Dissertation beleuchten drei verschiedenen Analyseeinheiten von Open Innovation: (1) den Innovationsprozess, durch die Untersuchung der Grundlagen und Methoden Nutzer einzubinden (2) Innovationsmethoden und Tools durch die Entwicklung einer Wissensmanagementplattform mit Gamification Elementen (3) das Individuum, durch die Analyse welchen Effekt Gamification, als nicht-monetärer Anreiz, auf die Motivation und Leistung von Teilnehmern, auf einer Ideenplattform hat.