- Title:
Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels
- Document type:
- Zeitschriftenaufsatz
- Author(s):
- Meißner, Martin; Heinzle, Stefanie Lena; Decker, Reinhold
- Non-TUM Co-author(s):
- ja
- Cooperation:
- international
- Intellectual Contribution:
- Discipline-based Research
- Journal title:
- Journal of Consumer Behaviour
- Journal listet in FT50 ranking:
- nein
- Year:
- 2013
- Journal volume:
- 12
- Journal issue:
- 3
- Pages contribution:
- 223-231
- Fulltext / DOI:
- doi:10.1002/cb.1425
- Publisher:
- Wiley
- E-ISSN:
- 1472-0817
- Date of publication:
- 29.04.2013
- Judgement review:
- 0
- Key publication:
- Nein
- Peer reviewed:
- Ja
- International:
- Ja
- Commissioned:
- commissioned by government agency
- Technology:
- Nein
- Interdisciplinarity:
- Nein
- Mission statement:
- ;
- Ethics and Sustainability:
- Nein
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